With a unique ‘floating’ design, the Sony Bravia KDL55X4500 looks as good as the images it produces. This flagship TV features Dynamic RGB LED technology to create images that perfectly match the original, with an astounding dynamic contrast ration of over 1,000,000:1. Film fans will appreciate the fact this terrific telly boasts 1080p true high definition. Add in clever 24p True Cinema technology, and when the KDL55X4500 is connected to a Blu-Ray disc player, it displays the original 24 frames per second just as the camera first recorded them. So you see and hear exactly what was intended. DRC (Digital Reality Creation) 3.0 also boosts the resolution, ensuring detail-packed images that take full advantage of the 920 x 1080 panel. Sony’s updated Bravia 2 Pro picture enhancement engine, in conjunction with an Advanced Contrast Enhancer, ensures you’ll always experience incredibly clear and defined images, with 100Hz technology reducing flicker. An on-screen XrossMediaBar eliminates the clumsy navigation you find on some TVs, making it a breeze to browse all the television’s functions. If you have a digital camera, why not take advantage of the Picture Frame mode? This presents your snaps in HD quality using a picture setting that recaptures the warm characteristics of film. You can even personalise your TV with your own pictures from the built-in USB Photoviewer, or use any of six preloaded images ranging from pop art to Van Gogh. Sharing music, photos, and video is easy too, by connecting your personal digital gizmos - such as a Walkman or iPod - to your Bravia TV with the Digital Media Port. DLNA (Digital Living Network Alliance) compatibility is another nifty feature. It means you can access your photos, music and movies from your compatible PC across your home network for extra convenience. For instance, you could play your friends the latest MP3 track you’ve just downloaded, even though your computer is upstairs in the spare bedroom. Great picture quality is also matched by great sound with Virtual Dolby® Surround and BBE ViVA sound technology. It creates an atmospheric, enveloping surround sound effect with an integral subwoofer for extra ‘oomph’. You can even alter the volume of voices without changing the background volume with the nifty Voice Zoom feature. This is great for focussing on your favourite singer, or when you want to keep an annoying commentary to a minimum! An integrated digital TV tuner means you’ll have access to a wide selection of standard Freeview channels and radio stations. The KDL55X4500 also arrives with a matching table top stand. The clever Bravia Theatre Sync function also makes life simpler if you want to add a home cinema system. By connecting compatible systems (Sony BRAVIA Theatre Sync enabled) via HDMI connections, you’ll have one-touch control over the entire system, and far fewer buttons to press to get started. Full HD 1080p 1080p is the purest form of high definition that a television can display. This leads to a smoother, more film-like image, which will satisfy sports and movie lovers alike. With a 1080p signal, the information that makes up an image is displayed “progressively” or all at once, rather than in an “interlaced” fashion.

High performance 300mm telephoto lens with fast, quiet super sonic wave motor.

This ultra-telephoto lens has a fast maximum aperture, and also features a new super multi-layer coating, which optimizes the characteristics of digital SLR cameras. Two ELD glass elements in the front lens elements reduce chromatic aberration to a minimum and also ensure sharp, quality images of high contrast.Coating reduces Ghost and FlareThe multi-layer lens coating and lens design reduce flare and ghost, which is a common problem with

The Sigma 500mm f4.5 EX DG Sony/Minolta fit lens is a long telephoto lens with a fast maximum aperture. It features a super multi-layer coating, which optimises the characteristics of digital SLR cameras. A versatile, fast aperture telephoto lens for both digital and film SLR cameras, the Sigma 500mm features two ELD glass elements that reduce chromatic aberration to a minimum and also ensure sharp, quality images of high contrast.This is an ideal lens for sports, wildlife and action photographers, when getting in close from a distance is essential.

The Sony HDR-FX1000E HDV High Definition Camcorder is a professional level camcorder that is easily capable of producing broadcast quality results. The High Definition 1080i recording delivers fantastic image quality, straight to tape. The Sony G Lens is capable of 29.5mm (35mm equivalent) wide angle performance, with a 20x optical zoom, plus a 1.5x digital extender, making it suitable for almost any purpose. Pro-level means you are able to maintain a high level of control; the camera features a wide array of manual controls, an ND filtering switch, high quality viewfinder and a generous 3.2" LCD, as well as other similarly advanced functions.

The TV that has everything but doesn't cost the earth. With Full HD 1080 Wi-Fi Ready LCD TV with Edge LED screen Motionflow 100Hz and eco features the KDL-32EX703 is packed full of all the technology you needed for stunning high-definition images. Also features slim Edge LED screen & smooth motion pictures and is wi-fi Ready for access to online services. Key Features: Sony internet TV Sony internet tv brings a world on online entertainment direct to your BRAVIA TV screen. From YouTube and Facebook to Catch-up TV services BRAVIA Internet Video and BRAVIA Internet Widgets put you in control of the best of the web. Built in eco-settings Start reducing energy costs straight away with the latest BRAVIA TVs. Set the eco-features on your TV menu to suit your viewing habits and you could watch the savings roll in. Various settings allow your TV to perform to it's optimum whilst still being eco-friendly. USB Playback The USB connection on a BRAVIA TV is the easy way to open up a whole world of home entertainment possibilities. Simply plug in a camera music player or USB key via the USB port and turn your big screen BRAVIA TV into a giant photo gallery music system or video player.

Lens Construction: 12 Elements in 10 GroupsAngle of View: 8.2 degreesNumber of Diaphragm Blades: 9 BladesMinimum Aperture: F32Minimum Focusing Distance: 200cmMaximum Magnification: 1:7.5Filter Size: Diameter 46mm (Rear)Dimensions: Diameter 119mm x Length 214mm11.9 cm. x 21.3 cmWeight: 2400g

With a high quality CMOS sensor, the Sony HVR-A1 provides HDV in 1080i standard while still remaining light and compact. It retains the Sony DVCAM range's inherent ease of use and features such as IEEE1394 Firewire connectivity.1/3-inch, 2.97 megapixel CMOS sensorThis 4:3 format sensor is designed to give maximum sensitivity and minimal noise levels, complemented by advanced noise reduction techniques programmed into the camera. Fast data p

The Sony Alpha A850 is a 24.6 megapixel full-frame DSLR that shares virtually all the major features of the flagship A900. Like its full-frame sibling, the A850 fully exploits the creative possibilities of the Alpha family of lenses that includes premium full-frame optics from Carl Zeiss, plus five high-performance G Lens models. The purity of high-resolution image data captured by the full-frame sensor is optimised by two-stage noise reduction in both analogue and digital domains. Noise reduction is first applied as the full-frame sensor converts light to electronic signals, then the dual BIONZ image engines process large amounts of digital data, applying finely-tuned noise reduction during image processing to deliver pictures with extremely high level of sharpness and minimal noise level.

The Sigma 300mm f2.8 EX DG Sony fit lens is a telephoto lens with a fast maximum aperture, and also features a super multi-layer coating, which optimizes the characteristics of digital SLR cameras. A versatile, fast aperture telephoto lens for both digital and film SLR cameras, the Sigma 300mm features two ELD glass elements that reduce chromatic aberration to a minimum and also ensure sharp, quality images of high contrast.This is an ideal lens for sports, wildlife and action photographers.

Ultra-high resolution 24.6 effective megapixel 35mm full-frame CMOS sensor with Exmor technology plus on-chip A/D conversion and dual noise reduction for flawless, detail packed images Ultra-bright optical pentaprism viewfinder with 98% field coverage Dual BIONZ image processors utilize performance of 24.6 effective megapixel full-frame sensor for ultimate imaging performance SteadyShot INSIDE optical image stabilization offers 2.5-4.0 steps anti-shake performance with ?-mount lenses or Konica Minolta a-mount lenses 3fps continuous shooting at full resolution 24.6 megapixels Photo quality 3.0-inch Xtra Fine 921k dot resolution LCD screen for critical shot evaluation Fast, high-accuracy 9-point centre dual-cross AF with 10 focus assist points and F2.8 sensor Rugged magnesium body with aluminum alloy chassis and controls sealed against dust and moisture High sensitivity up to ISO6400 (in expanded ISO range) with high-ISO noise reduction for clearer low-light shooting Secondary top-mounted display panel

Ultra-high resolution 24.6 effective megapixel 35mm full-frame CMOS sensor with Exmor technology plus on-chip A/D conversion and dual noise reduction for flawless, detail packed images Ultra-bright optical pentaprism viewfinder with 100% field coverage Advanced new Dual BIONZ image processor utilises performance of 24.6 effective megapixel full-frame sensor for ultimate imaging performance SteadyShot INSIDE optical image stabilisation offers 2.5-4.0 steps anti-shake performance with ?-mount lenses or Konica Minolta a-mount lenses* 5fps continuous shooting at full resolution 24.6 megapixels Photo quality 3.0-inch Xtra Fine 921k dot resolution LCD screen for critical shot evaluation Fast, high-accuracy 9-point centre cross AF with 10 focus assist points and F2.8 sensor Rugged magnesium body with aluminium alloy chassis and controls sealed against dust and moisture High sensitivity up to ISO6400 (in expanded ISO range) with high-ISO noise reduction for clearer low-light shooting Secondary top-mounted display panel